Annual Report 2021

Annual Report 2021

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GRI 102-6 Markets served

In terms of market cultivation, Geberit relies on a three-stage distribution channel, see also Business Report > Business and financial review > Financial Year 2021 > Customers. The vast majority of products are distributed via the wholesale trade. Dealerships then sell them to plumbers and present them at exhibitions and other events where end customers can gain information. At the same time, Geberit provides plumbers and sanitary engineers with intensive support through training and advice. This leads to increased demand for Geberit products from wholesalers. For net sales by markets/regions as well as by product areas, see Business Report > Business and financial review > Financial Year 2021 > Net sales.