Annual Report 2023

Annual Report 2023


As a player-coach, Benjamin Keller focuses on clearing the ball for his football club in the German district league. Professionally, he plays at a higher level. He represents Geberit at engineering firms and architects in Cologne (DE).

The man is almost always on the move. It all starts at 7 in the morning when Benjamin Keller takes his Labrador for a walk. He spends more time on the road in his company car than on foot. “During the week, I spend a day working from home and the rest of the time out in the field,” says “Benni” – as his friends call him.

Benjamin Keller explains the Geberit online product catalogue to a customer
Benjamin Keller explains the Geberit online product catalogue to a customer.
Not only strong on the ball - Benjamin Keller juggles with a Geberit FlowFit coupling
Not only strong on the ball – Benjamin Keller juggling a Geberit FlowFit coupling.

Twenty years of industry experience

Benjamin Keller knows the sanitary industry like the back of his hand. The trained plant mechanic and graduate engineer for technical building systems brought almost 20 years of industry experience with him when he joined Geberit in 2019 as a sales consultant for properties. Due to the urban catchment area, his focus is on larger multifamily houses. Here, he offers his customers technical advice or analyses the status of ongoing projects.

Geberit as door opener

In the initial contact, he evaluates the specific needs of the customer. “You have to listen attentively and be able to assess how much information customers can actually process,” Benjamin Keller explains. He sees the fact that he represents Geberit as a great advantage: “There is no better door opener in our industry than Geberit.”

The high credibility that the brand enjoys has to be reaffirmed with every contact – the bar is high. Of course, he is happy about the projects gained. But pride only really comes when something goes wrong – and the customer still talks about good cooperation.