Annual Report 2023

Annual Report 2023


A huge drainage tower welcomes visitors to the new headquarters of the Geberit sales company in Belgium. Behind it, a whole new world opens up.

The first impression is one of amazement. When visitors enter the new building of the Geberit sales company in Meise in Belgium, they are greeted by an imposing drainage tower, supported by black matt metal girders and clad with all kinds of transparent discharge pipes.

When José Wyns entered the building for the first time on one of his first days as the new Managing Director of the sales company around three years ago, there was still nothing there. “It was a bare space.” Various construction delays had necessitated a revision of the building project. José Wyns put together a local team and brought in Geberit architect Gordon Hoffmann from Langenfeld (DE). Gordon Hoffmann is responsible for construction management at the Geberit Group and specialises in the planning and implementation of complex construction projects.

The design of the new building is entirely dedicated to customer training – two-thirds of the space is intended for this purpose. However, the areas blend together for customers and employees. Drainage tower, showroom, cafeteria – everything takes place in the same large space. José Wyns is convinced that this exudes a special charm. “It also creates a sense of closeness to our customers.”

A virtual tour.

The new Geberit distribution company building in Belgium is situated partly in green surroundings, yet in an industrial area
While the new building of the Geberit sales company in Belgium is located in an industrial district, it is still close to nature.
Modern Geberit exhibition space with vertically displayed bathroom installations
As soon as visitors enter the new building, they are greeted by the impressive drainage tower.
Coffee bar to the right of the entrance, a Belgian custom for pre-work coffee
A coffee bar is situated to the right of the entrance. A Belgian tradition: time for a coffee before work.
Showroom tour with products seamlessly integrated into the wall design
From here, the next stop on the tour is the showroom. Here, the product areas in front of and behind the wall all blend together.
Showroom that invites aesthetic inspiration and also offers insights into technical details
People can be aesthetically inspired here, or can also delve deep into the technical details.
The cafeteria is located directly adjacent to the showroom - without a partition wall
The cafeteria is linked directly to the showroom – without any partition wall.
From the cafeteria, the view falls onto the green inner courtyard that divides the building
From the cafeteria, visitors can look out over the green inner courtyard that divides the building up.
Modernly equipped training room with workstations and educational materials
Only very few rooms are completely separate – such as this training room.
The workshop area, which is also available for training, is also separate
The repair shop is also kept separate, and is also available for training courses.